Let’s Talk Digital Marketing Overwhelm.

So you’ve decided to launch a business. What’s next? It probably won’t be too long before the new excitement wears off and the digital marketing overwhelm starts to creep in.

You know you need an online presence to be relevant in today’s business market. It feels like if you don’t hop on every marketing platform and social media trend right off the bat, you’re gonna be left in the dust with no chance of catching up.

And yet the overwhelm of it all keeps you from making any progress because you burn out before you can really get started.

Stop. Take a breath. Rome wasn’t built in a day, and your business won’t be either. Consider this your permission to go at your own pace and conquer one step at a time.

Read on for some steps you can take to set goals for your progress and accomplish bite sized wins that will keep you moving forward.

Remember, slow and steady wins the race!

7 Tips for Avoiding Digital Marketing Overwhelm:

  1. Make a checklist of everything you hope to accomplish so you have a visual of what needs to be done.
  2. Determine how much time you have each week to devote to your marketing efforts and use that to set goals for each achievement.
  3. Define your mission, your ideal audience, and the problem you will solve for them. This will help you proceed with intention instead of playing the guessing game on what to post. (More on this in future blogs!)
  4. Master one platform at a time to make sure you can provide consistent value, then add complementary platforms as your comfort level increases. (I suggest focusing on 2-3 max that you can do really well)
  5. Find tools & systems that help you work more efficiently (click here to see some of my personal faves!)
  6. Batch create & repurpose content to save time and energy.
  7. Remember to be kind to yourself and take breaks when you feel depleted. (or better yet, reach out to me to help take some things off your plate!)

Remember, Your Online Marketing Doesn’t Have to Be So Exhausting.

Marketing your business isn’t always easy, but the key is to keep it manageable. If you take the time to set a strong strategy in place before you get too far, you’ll know exactly what steps you need to take next. And THAT will save your time, energy, and sanity – because you have more important things to focus on. (Like running your business!)

STILL FEELING OVERWHELMED WITH DIGITAL MARKETING? LEAVE A COMMENT OR QUESTION BELOW, AND FOLLOW ME ON INSTAGRAM FOR MORE TIPS!

Young woman at laptop with caption: How to Avoid Digital Marketing Overwhelm

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Pinterest Marketing in 2021 is a Whole New Ballgame.

If you’re a creative small business owner, Pinterest Marketing can be a game-changer for your biz. Whether you’re an artist, a maker, a small shop owner, or a creative service provider, Pinterest is an amazing way to increase your brand’s visibility to new audiences and boost more sales.

But the Pinterest of today is not what it used to be. Even hard-core experts are finding themselves relearning how to use this visual search platform as Pinterest continues to evolve over recent years.

Is YOUR Pinterest Marketing Strategy Up-to-Date?

You’ve taken a good step if you’ve started a Pinterest Business Account, but are you using current best practices to make the most of your pin power? Here are 7 surefire tips to ensure success.

Tip 1: Use Targeted Keywords

Just like Google, Pinterest relies on keywords and phrases to help categorize your content for search results. Research common search terms used by your target audience on a frequent basis to be sure you’re creating relevant content. (Bonus Tip: use Pinterest’s search bar to type in words related to your niche, and see what types of phrases pop up.)

Then, strategically place this terminology throughout your content:

    • On your profile page
    • In your board titles and descriptions
    • On your Pin designs
    • In your Pin titles & descriptions

 

It might take some trial & error, but you’ll get a good grasp of what’s working by monitoring your analytics to see which Pins get the most activity.

Tip 2: Create Fresh Content

Gone are the days of re-pinning loads of other Pinners’ content to your boards. Pinterest is now prioritizing new content to keep things from getting stale.

What does this mean for you? Focus on quality over quantity, and become a CREATOR rather than a CURATOR as much as possible. This doesn’t necessarily mean you need to create loads of new pages or posts to link back to. A fresh Pin can be as simple as switching up the picture or background color, so you can design multiple designs for the same link.

This is also a great opportunity to use idea pins – Pinterest’s most recent introduction – to repurpose your Instagram reels, carousel posts, and videos. Just be sure to make them readable since most Pinners don’t like to use sound.

Tip 3: Inspire and Inform

Newsflash: Pinners don’t care about you. It’s all about them.

Unlike social media, where selfies & personal stories reign supreme, users go to Pinterest to find solutions to their problems and inspiration for new ideas.

Your pins shouldn’t look like self-promoting ads, but rather images, videos, how-to guides, and other formats that will help them visualize how your product or service will help them.

Tip 4: Keep it Pretty

Pinterest is a visual platform after all. Make sure your Pins are visually appealing with quality images and well designed graphics to catch your audience’s eye.

Graphic design not your thing? Fortunately there are plenty of free online tools to make Pin creation a breeze. Canva is my #1 choice for creating quick and easy designs for almost any skill level. Available in both free and paid versions, you can work with existing templates or have fun building your own with Canva’s extensive library of customizable content.

Tip 5: Stay on Brand

Variety is great, but your content should reflect your personal brand at all times. This is how you will become memorable to your target audience.

  • Use a cohesive aesthetic & color palette so that all of your pins are instantly recognizable.
  • Include your logo, brand name, or website on every pin.
  • Only post content related to your brand niche.
  • Use consistent branding & account handles across all of your marketing platforms.

 

By following these rules, you’ll create an identity that will be instantly recognizable in the sea of other Pins. Create a branded experience for your audience so they want to keep looking for you!

Tip 6: Pin Every Day

Consistency is key when it comes to Pinterest Marketing. You won’t see results if you have a Pin dump one day and forget it for the rest of the month. The Pinterest algorithm favors a steady drip of content – preferably 5-15 Pins daily (spread throughout the day) to really get traction.

If you find that too overwhelming, determine a reasonable schedule you can actually stick to. Even 1 fresh Pin a day and 1 idea Pin a week is better than burning yourself out with an unsustainable amount of work that you can’t keep up with.

Don’t forget to use scheduling tools to help keep your sanity. Take advantage of Pinterest’s native scheduling tool and apps like Tailwind to schedule your Pins in advance so you can set it and forget it.

Tip 7: Work With Me!

if you haven’t jumped on the Pinterest train yet or the thought of managing yet another marketing platform makes your head want to explode, let’s talk about how I can manage it for you. I’m talking Business Account Setup, Keyword Optimization, Pin Design, and Scheduling.

What are you waiting for – wouldn’t you love a marketing system that has long-term reach for years instead of the few days (or hours) you get with social media?

Click here to fill out my client interest form, and let’s start talking!

Successful Pinterest Marketing Takes Commitment.

But that doesn’t mean it needs to take all your time. By establishing a content plan up front and getting systems & schedules in place, you can set Pinterest to work for you in the background while focusing on other aspects of your biz. It’s all in the preparation!

Do You Have More Questions About Pinterest Marketing? Leave a Comment Below, and Follow Me on Instagram for More Tips!

Overhead view of various office items with caption: How to Master Your Pinterest Marketing Game. 7 Tips for Success with the New Pinterest.

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The Creative Slump: A Creator’s Worst Nightmare…

We all get there sooner or later – the dreaded creative slump. At some point in your solopreneur journey, you’re going to hit a wall where all the excitement and fresh marketing ideas start to dry up. I find this gets especially intense when I’ve spent hours and hours staring at a screen trying to compare myself to all the other brands out there that are constantly blasting bomb content.

The key is to get out of that comparison game and find the right kinds of inspiration. Here are 5 tips that can help jumpstart that creative battery to get you back in the productive zone. (At least it works for me!)

Tips for Beating a Creative Slump:

1) Listen to podcasts.

Woman wearing white headphones while sitting in front of an ocean, listening to podcast to beat creative slump.

I came late to the podcast game, and I can’t believe it took me so long! Finding podcasts related to your niche can open a whole new world of ideas by hearing others talk about similar pain points and strategies in ways you’ve never thought of. Plus, you can listen to them anywhere to give your eyes and brain a break from the screen. Put them on while you’re driving, doing housework, or out doing something active to feel extra accomplished with your multitasking. Be sure to listen for comments and catchphrases that can be used as inspiration for a new content theme. (Need some suggestions? Find a few of my favorites here!)

2) Get outside.

Woman walking along a river bank towards a hill of trees.

There’s just something about nature that does wonders for the soul! Take in the fresh air, get some exercise, or find a beautiful spot where you can just zone out and chill (while listening to a podcast, perhaps?). You’ll probably find that you can start thinking of ideas with a new perspective after giving your brain a breather. Even a few minutes can make a difference, so make it a daily habit.  Your mind and body will thank you!

3) Define or reevaluate your niche & content pillars.

Zoomed in view of woman standing in front of white pillars.

I made the early mistake of trying to do a little bit of everything. This lack of direction made it much harder to decide what to share with my audience. Plus, I didn’t feel like I was becoming an expert in anything. It seems counterintuitive, but having fewer topics to focus on will actually make it easier to plan your content. The key is to dive deeper, not wider. Make sure you are narrowing your focus to 3-5 key topics that can be further broken down into numerous smaller subjects. With more specific themes to specialize in, you’ll start to find that the ideas just start flowing!

4) Streamline who you’re following.

Woman browsing on a laptop in a cafe setting.

In the beginning of your journey, it can be easy to fall into the trap of following anyone and everyone. After all, that’s how you gain ideas and return followers, right? The problem is that you risk overwhelming yourself with information. OR, you miss out on seeing posts that are actually relevant to your business goals. Focus on accounts that most inspire you and are actually providing value in their content. Then follow a similar lead in your own strategy (but DON’T just copy them, give it your own spin!).

5) Plan in advance.

Woman writing in a leather bound scheduler with a white pen.

If you wait until the day or week you want to post, chances are likely that you’ll come up dry from the pressure. I highly recommend content batching at least a few weeks in advance to create a bank of posts that can be scheduled in a way that makes the most impact. Think of themes for each week, and find a way to tell a story instead of just randomly posting. Then use free content tools like Canva to batch create your graphics, and Airtable or Google Sheets to map it all out with your captions & hashtags, and it’s easy peasy lemon squeezy from there!

SO KICK THAT CREATIVE SLUMP TO THE CURB!

Creative blocks are bound to happen, but that doesn’t mean they need to last long. By having a proactive plan for facing them when they come, you’ll be better prepared to recover from them quickly.

And hey, if you find you’re just too overwhelmed to stay creative while managing your small business, that’s where I come in! I offer a variety of package options to help support your marketing efforts so you don’t need to handle it all on your own. Click here if you’re ready to get started!

Did this inspire you? Let me know in the comments, or feel free to share some of your own strategies for beating creative block. I’d love to hear from you!

Young woman resting her chin on her hands while staring at laptop with the caption: 5 Ways to Get Over the Dreaded Creative Slump.

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Do You Need a Business Blog?

Not sure about you, but this is what used to come to mind when I heard the word blog:


Definition: A page you find on Pinterest that forces you to endlessly scroll through an obnoxiously long anecdote of a stranger’s life moments when all you want is the damn quiche recipe.


Am I the only one who has thought this? 😆

In all seriousness, a blog (if done correctly) can be an enormously valuable tool to enhance the SEO on your site and drive more traffic to your small business.

Why Have a Business Blog?

    • It gives you more opportunity to fill your website with those goldmine keywords you want your brand to get recognized for.
    • If done regularly, it shows search engines that your site is active and consistently producing new content.
    • It allows you to let your brand personality shine and attract like-minded audience members who appreciate the value of your content. And like-minded audiences can turn into like-minded paying clients!

How to Get Started with Your Business Blog:

Not everyone is a born writer. To many of us, there’s something about looking at a blank screen and suddenly getting panicked and overwhelmed about the prospect of filling it with words. And not just any words – words that are strategically-placed magnets to pull the right people in.

Auuughhh! The Pressure!

It brings back memories of school papers, except now there are millions of virtual readers waiting to critique your work.

Get past that writer’s block and performance anxiety by following these handy tips. Those creative juices will start flowing in no time!

Step 1:
Brainstorm on topics that you think would be valuable for your target audience and brand voice. If you’re feeling stuck, try a tool like Hubspot’s Blog Ideas Generator to get some inspiration.

Step 2:
Once you have a list (aim for 3-5 to start with), take time to write down any ideas, statements, or other tidbits you can think of that relate to each one. This isn’t the time to start writing in paragraphs. You just want to start gathering the concepts.

Step 3:
Give yourself some time to let the ideas circulate through your brain. If you’re anything like me, inspiration might hit you in random order and when you least expect it – while you’re on a walk, working on something else, or laying awake in bed at 3AM…have a plan for recording those thoughts as soon as thy hit so you can start developing the concept further!

Step 4:
After you get through the initial hump, the words might really start to come out more freely. But the work doesn’t stop there! Once you have a good foundation of content, make sure you are writing it around the keyword phrases that you want your small business to be associated with in searches. And. Make. It. Sound. Natural! No keyword stuffing here. It needs to flow so the audience can appreciate the content without realizing what’s hitting them.

How to Be Strategic with your Business Blog:

So you’ve gotten it down in writing and you’re ready to post. How do you make sure blogging actually starts working for your business?

  • Make it eye-catching. Use images, graphics, bullets, & other elements throughout the blog to help break up the information and keep readers’ attention. It gets tiring to stare at too many words at one time. Your audience is more likely to keep reading if you provide visual cues that help illustrate your points and enhance the flow.
  • Be consistent. You can’t just throw a few blogs on your site and then forget about it. The key is to post on a schedule that builds brand awareness and shows current relevance to search engine algorithms. This doesn’t mean you need to be posting every week, but shoot for at least 1-2 high quality blogs per month.
  • Size matters! You need a minimum of 300 words for the search engine robots to start noticing your content, but your best chance of ranking is with posts of 1000+ words. Fill up as much space as you can but….
  • Stay on topic and provide value! Don’t just write for the sake of hitting the word quotas. And please, for the love of God, if you’re promoting your post for a specific product or solution, don’t ramble up front about how your child made a cake and dropped it on the cat unless it actually relates to your value-driven point. Like I said before, just give me the damn quiche recipe!
  • Include a final call-to-action. This doesn’t need to be a sales pitch for every post. It might be linking to another page on your site to download a freebie or inviting them to subscribe to new blog post notifications. The key is to keep them thinking about you and coming back for more!
  • Remember that practice makes perfect. Yes, it’s gonna feel awkward and clunky at first. But keep at it, and it really will get easier with time!

So What’s Holding You Back?

Still not feeling the inspo or just don’t have the time? That’s when you come to me!

If you give me a rough copy of your blog content, I can package it, wrap it, and tie it all up in a fancy bow to make sure it’s hitting all the right points for SEO. I can also manage the scheduling and cross-promotions on other platforms like Pinterest to help generate more traffic to your post.

Does this make you breathe a sigh of relief? Then let’s talk! Contact me here to get started!

Funny definition of the word Blog in the format of a dictionary entry

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