Why Repurpose Your Instagram Content to Pinterest?
Do you think you can’t use Pinterest for marketing if you don’t have a website or blog? Guess What? All you need is your Instagram content! Work smarter, not harder, by making the most of the content you already have and repurposing it on multiple platforms. Here are some ways you can repurpose your Instagram posts to Pinterest to increase your views and expand your reach to a wider audience.
5 Ways to Repurpose Instagram to Pinterest:
1: Convert a reel, story, or carousel post into an idea Pin
Limit this to educational and inspirational content that provides a solution or idea – nonsense humor and personal info about you doesn’t do so well here
Here’s an example!
Repurposed to Pinterest as an Idea Pin
2: Create multiple static pin designs that link back to your IG post or reel
Different visuals will attract different audiences, and this will help bring longevity to your IG content by directing traffic back to older posts.
Here’s an example!
Repurposed to Pinterest as a Static Pin
3: Convert a reel or short excerpt of an IG video to a video pin
Video content stands out from a sea of static pins. Use this strategy to direct traffic to the full length video or caption on Instagram
Here’s an example!
Repurposed to Pinterest as a Video Pin
4: Create an infographic static pin that summarizes a long caption, IG video, or carousel post
Pinners love a good infographic! Use this as a teaser preview that links back to the full content.
Here’s an example!
Repurposed to Pinterest as an Infographic
5: Share your IG post directly to Pinterest
This is less than ideal since you can’t edit the Pin title & description for SEO. However, you might as well give it a try! This will just pull the first few sentences from your IG caption, so you’ll want to strategically use Pinterest-friendly keywords in the beginning of the caption to make this more effective.
Here’s an example!
Shared Directly to Pinterest from the IG App
One Thing to Remember as You Repurpose your Instagram to Pinterest:
You may be thinking, “Easy Peasy Lemon Squeezy,” right? But remember one thing: your Pinterest audience is not the same as your Instagram audience. They search in different ways and use each platform for different purposes. Be sure to tweak the sizing, keywords, and visuals to follow Pinterest best practices and appeal to Pinner search preferences. (And if you just don’t have time to do this, contact me here to talk about how I can help)
Did you find this helpful? Let me know in the comments below!
