The Creative Slump: A Creator’s Worst Nightmare…
We all get there sooner or later – the dreaded creative slump. At some point in your solopreneur journey, you’re going to hit a wall where all the excitement and fresh marketing ideas start to dry up. I find this gets especially intense when I’ve spent hours and hours staring at a screen trying to compare myself to all the other brands out there that are constantly blasting bomb content.
The key is to get out of that comparison game and find the right kinds of inspiration. Here are 5 tips that can help jumpstart that creative battery to get you back in the productive zone. (At least it works for me!)
Tips for Beating a Creative Slump:
1) Listen to podcasts.
I came late to the podcast game, and I can’t believe it took me so long! Finding podcasts related to your niche can open a whole new world of ideas by hearing others talk about similar pain points and strategies in ways you’ve never thought of. Plus, you can listen to them anywhere to give your eyes and brain a break from the screen. Put them on while you’re driving, doing housework, or out doing something active to feel extra accomplished with your multitasking. Be sure to listen for comments and catchphrases that can be used as inspiration for a new content theme. (Need some suggestions? Find a few of my favorites here!)
2) Get outside.
There’s just something about nature that does wonders for the soul! Take in the fresh air, get some exercise, or find a beautiful spot where you can just zone out and chill (while listening to a podcast, perhaps?). You’ll probably find that you can start thinking of ideas with a new perspective after giving your brain a breather. Even a few minutes can make a difference, so make it a daily habit. Your mind and body will thank you!
3) Define or reevaluate your niche & content pillars.
I made the early mistake of trying to do a little bit of everything. This lack of direction made it much harder to decide what to share with my audience. Plus, I didn’t feel like I was becoming an expert in anything. It seems counterintuitive, but having fewer topics to focus on will actually make it easier to plan your content. The key is to dive deeper, not wider. Make sure you are narrowing your focus to 3-5 key topics that can be further broken down into numerous smaller subjects. With more specific themes to specialize in, you’ll start to find that the ideas just start flowing!
4) Streamline who you’re following.
In the beginning of your journey, it can be easy to fall into the trap of following anyone and everyone. After all, that’s how you gain ideas and return followers, right? The problem is that you risk overwhelming yourself with information. OR, you miss out on seeing posts that are actually relevant to your business goals. Focus on accounts that most inspire you and are actually providing value in their content. Then follow a similar lead in your own strategy (but DON’T just copy them, give it your own spin!).
5) Plan in advance.
If you wait until the day or week you want to post, chances are likely that you’ll come up dry from the pressure. I highly recommend content batching at least a few weeks in advance to create a bank of posts that can be scheduled in a way that makes the most impact. Think of themes for each week, and find a way to tell a story instead of just randomly posting. Then use free content tools like Canva to batch create your graphics, and Airtable or Google Sheets to map it all out with your captions & hashtags, and it’s easy peasy lemon squeezy from there!
SO KICK THAT CREATIVE SLUMP TO THE CURB!
Creative blocks are bound to happen, but that doesn’t mean they need to last long. By having a proactive plan for facing them when they come, you’ll be better prepared to recover from them quickly.
And hey, if you find you’re just too overwhelmed to stay creative while managing your small business, that’s where I come in! I offer a variety of package options to help support your marketing efforts so you don’t need to handle it all on your own. Click here if you’re ready to get started!
Did this inspire you? Let me know in the comments, or feel free to share some of your own strategies for beating creative block. I’d love to hear from you!